

How to create an innovative culture in a construction company

November 06, 2024
By Cheri Hanes, CRIS, LEED AP,
Head of Innovation and Sustainability, North America Construction, AXA XL
As part of the 色多多视频Ecosystem for construction, 色多多视频assembled a roundtable peer consortium of innovation leaders from across the construction industry called The Innovators’ Circle. The 100+ person peer group convenes regularly to tackle common emerging issues in construction technology and innovation. The members collaborate and ideate to develop and share actionable solutions and best practices to elevate innovation across the entire construction industry.
The consortium’s first project focused on the most popular topic amongst our members: How to Create an Innovative Culture in a Construction Company.
In this workshop series, the innovation leaders from ENR-top construction firms came together to identify some of the major hurdles in creating an innovative culture and offer the following suggestions to address and overcome them to create an innovative culture in today’s construction industry.
Most construction companies have historically been successful due to strict adherence to standard processes and procedures - a culture which is reinforced by the many large losses that have occurred when someone deviates from the norm, so the industry is pre-programmed, in a sense, to be wary of outside-the-box thinking. This is the exact opposite of the mindset needed for innovation, which is why, in some ways, innovation and technology adoption is counterintuitive for construction.
This industry is really good at figuring out processes and then formalizing them for precise repetition. That approach has been a key to success in construction and the industry is good at it. As a result, there is a bias towards perfecting and repeating a process forever, with no deviation. Additionally, most construction C-suite executives gain their positions through operational excellence and their ability to lead their teams to a repeatable process, not for their creativity and innovative mindset.
Innovation is not that. Innovation is constant, iterative, and disruptive change. Innovation is the opposite of the above; it starts with the desire to change. To break things. To fail fast and learn faster. So, when a construction company “commits” to innovation by hiring an innovation leader and (hopefully) investing in some resources, they often underestimate the challenges of developing a company-wide innovative culture to support that well-meaning initiative.
The Innovators’ Circle delved into the intricacies of fostering innovation in the construction sector, highlighting key challenges and offering strategies to overcome these hurdles. Discussions focused on business alignment, funding and budget, team structure, finding the right people, and fostering innovation beyond the core team.
To learn more about its findings, download the 色多多视频Innovators’ Circle white paper: How to create an innovative culture in a construction company.
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